Yassir Stock

Yassir is a leading super app in North Africa, offering ride-hailing, food and grocery delivery, and digital payment services. It operates in numerous cities across the region, promoting a cashless economy through its digital wallet and extensive network of service providers. Yassir's commitment to quality, transparency, and performance has garnered millions of users, driving its continued growth and expansion.

Founded: 2017

Yassir Website

Yassir Company Overview

Yassir is a prominent super app in North Africa, offering diverse on-demand services such as ride-hailing, food and grocery delivery, and digital payment solutions. The company initially built its user base by focusing on ride-hailing and last-mile delivery, gaining trust through reliable and efficient service. Yassir operates in many cities across Algeria, Morocco, and Tunisia, leveraging a robust network of drivers, couriers, and merchants. Yassir's innovative approach involves converting cash collected by its drivers into electronic money, promoting the use of its digital wallet. This strategy encourages users to adopt cashless transactions, offering incentives like discounts on future services. The company’s digital wallet facilitates peer-to-peer transfers, payments to merchants, and other financial services, contributing to its mission of driving a cashless economy in the region. The company is committed to quality, transparency, and performance, ensuring a seamless and reliable experience for its users. It has formed strategic partnerships to enhance its visibility and reach, including a notable collaboration with Paris Saint-Germain, which has significantly boosted its brand presence globally. Yassir’s multi-sided marketplace not only targets consumers but also integrates the entire supply chain, connecting wholesalers, distributors, and merchants directly. Yassir's success is underpinned by its ability to adapt and innovate in response to market needs. Its comprehensive service offerings and dedication to customer satisfaction have made it a trusted name in the on-demand service industry. As it continues to expand, Yassir aims to enter new markets in the MENA region and beyond, solidifying its position as a leading super app and fostering economic growth through digital transformation. With a focus on empowering local talent and building a dynamic tech ecosystem, Yassir is poised for continued growth and success. Its commitment to creating inclusive digital financial services and driving economic development underscores its vision of becoming a key player in the global tech landscape.

Management Team

Noureddine Tayebi Founder and CEO
Aziz Jaouhari Managing Director
Sifiso Mthethwa Head of Operations

Funding Information