Whatnot logo

Whatnot, Inc.


Whatnot Stock

Whatnot is a dynamic online platform for buying, selling, and live-streaming auctions. It connects enthusiasts and collectors with a wide range of items, from sports cards and comics to vintage fashion and toys. The platform emphasizes community interaction, allowing users to engage with sellers in real-time through live streams, enhancing the overall shopping experience.

Founded: 2019

Whatnot Website

Whatnot Company Overview

Whatnot is an innovative marketplace designed to transform the buying and selling of collectibles through a unique blend of e-commerce and live-streaming technology. The platform supports a diverse range of categories, including sports cards, comic books, vintage clothing, and toys. Its standout feature is the live-streaming auctions, where sellers can showcase products in real-time, interact with buyers, and create an engaging shopping experience. This format allows buyers to view detailed product presentations, ask questions, and place bids during live streams, adding a dynamic and transparent element to transactions. The platform’s user-friendly interface makes it easy for sellers to list items, manage sales, and reach a targeted audience of enthusiasts and collectors. Whatnot ensures secure transactions and offers seller protection to maintain trust within its community. Additionally, the platform hosts themed events and collaborations with influencers and industry experts, enhancing its content and appeal. By merging social interaction with traditional e-commerce, Whatnot has established itself as a leader in the niche market of collectible sales. The live auction feature not only increases transparency but also fosters a sense of community among users, driving engagement and customer satisfaction. The platform continues to expand its user base by consistently enhancing the buying and selling experience, making it a go-to destination for collectors and enthusiasts seeking unique items.

Management Team

Grant LaFontaine CEO
Logan Head CTO
Jeff Chang Head of Growth
Ryan Colburn Director of Strategic Finance
Melody Khorsandi Director of Legal
Kris Koeller Vice President of Finance & Operations

Funding Information