Vuori logo

Vuori, Inc.


Vuori Stock

Vuori Clothing, inspired by the coastal California lifestyle, offers premium performance apparel designed for active, vibrant living. The brand combines technical clothing with a casual, stylish aesthetic, providing a range of products for men and women, including joggers, leggings, and swimwear. Vuori emphasizes sustainability, using eco-friendly materials and ethical manufacturing practices to create durable, high-quality activewear.

Founded: 2015

Vuori Website

Vuori Company Overview

Vuori Clothing, founded in 2015 by Joe Kudla in Encinitas, California, aims to blend high-performance activewear with a relaxed, stylish aesthetic. Inspired by the coastal lifestyle, Vuori creates versatile apparel designed for an active, healthy life, easily transitioning from the gym to daily activities. The product line includes a variety of clothing for men and women, such as joggers, leggings, shorts, swimwear, and tops, all marked by their comfort, durability, and sophisticated design. Sustainability is a cornerstone of Vuori's mission. The company incorporates eco-friendly materials, including recycled polyester, organic cotton, and innovative fabric technologies like the BlissBlend™ and DreamKnit™, which offer superior softness and flexibility. Ethical manufacturing processes are strictly adhered to, ensuring that Vuori's operations minimize environmental impact while maintaining high standards of quality and craftsmanship. Vuori's commitment to sustainability extends beyond its products. The brand is proactive in promoting environmental stewardship and community engagement. Initiatives like the ACTV Club offer a variety of free workout classes to encourage a healthy, active lifestyle and foster a community spirit among customers. Vuori also participates in various environmental and social causes, reinforcing its dedication to making a positive impact on the world. The brand's appeal lies not only in its eco-conscious approach but also in the performance and style of its products. Vuori's clothing is designed to be functional and fashionable, suitable for workouts and everyday wear. The innovative fabric technologies and meticulous attention to detail ensure that each piece is comfortable, durable, and stylish, catering to those who lead active, dynamic lives. Vuori's success can be attributed to its unique combination of performance, style, and sustainability. By creating high-quality, versatile activewear and fostering a community around health and environmental consciousness, Vuori has established itself as a leader in the activewear market, appealing to a wide audience that values both form and function in their apparel.

Management Team

Joe Kudla Founder and CEO
Hugh Garrity COO
Jen Frisch Chief People Officer
Bryan Muehlberger Chief Information Officer
Libby Stockstill Chief Legal Officer

Funding Information