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Thrive Market, Inc.


Thrive Market Stock

Thrive Market is a premier online retailer specializing in organic and non-GMO groceries. The platform offers a wide array of health-conscious products, from organic snacks to sustainably sourced household items, ensuring accessible, healthy living for all. With a commitment to affordability, Thrive Market provides price matching and exclusive member savings, complemented by eco-friendly shipping and personalized shopping assistance.

Founded: 2014

Thrive Market Website

Thrive Market Company Overview

Founded with a mission to make healthy living easy and affordable, Thrive Market has emerged as a leading online marketplace for organic and non-GMO foods and products. The company offers a unique membership model that allows consumers to access a broad range of health-oriented products at reduced prices, typically 25-50% off retail. Products span various categories including food, health, beauty, and home essentials, all curated to exclude over 500 harmful ingredients often found in conventional goods. Thrive Market sets itself apart with its stringent product selection criteria, ensuring everything sold is either organic or sustainably sourced. Members also benefit from additional perks such as free full-size products, fast carbon-neutral shipping, and access to health coaches and personal shopping guides. The founders, who were motivated by the lack of affordable options for organic foods in conventional stores, launched Thrive Market to address this gap. They aimed to create a scalable solution that supports both sustainable agriculture and consumer health. The company maintains a robust commitment to social impact, including a free membership for low-income families for every paid membership, underlining its philosophy that healthy living should be within reach for everyone.

Management Team

Nicholas R. Green Co-Founder and CEO
Sasha Siddhartha Co-Founder and CTO
Karen Cate CFO and Operations Executive
Jeremiah McElwee Chief Merchandising Officer
Nolan R. Green Chief of Staff
Kate Mulling Co-Founder

Funding Information


Thrive Market Delivers all Our Favorite Groceries With a Low-Price Guarantee

This grocery subscription service ticks a lot of boxes for the conscious consumer.

5 takeaways from Thrive Market's Buyerside Chat

Thrive's buyers suggest new brands purge plastic packaging, obtain a reputable certification, perfect their pitch and more. Here are the highlights.

Thrive Market uses less selection, larger orders to fight grocery inflation

Small online organic grocery delivery service Thrive Market has been "resilient" in keeping prices low on account of its smaller selection and higher minimum orders.

Thrive Market Partners with rePurpose Global to Fight Plastic Pollution

Thrive Market announced that its owned brands are officially Plastic Neutral certified. The brand is partnering with rePurpose Global, the world’s leading Plastic Action Platform, to support funding the recovery of as much nature-bound plastic waste as it uses across its branded product packaging and shipping materials.

How Thrive Market Reached $400 Million in Sales While Making Online Grocery Shopping More Sustainable

In 2020, Thrive Market became the largest online grocer in the U.S. to be B Corp certified, and in 2021, the company generated more than $400 million in annual revenue. Thrive Market also plans to be plastic-neutral by the end of 2023 and carbon negative by 2025.

Thrive Market Pushing Into Frozen Foods and Regenerative Agriculture

Nick Green, co-founder and CEO of online grocer Thrive Market, explains what sets it apart from other online grocers, and shares a preview of what the future of Thrive Market looks like.

Check Out How These Leaders are Shaking Up the Food System!

In 2019, Food Tank is excited to see what these 25 food and ag leaders do next.

2019 ‘IAB 250’ Report Uncovers Most Important Disruptor Consumer Brands in U.S. Economy

-IAB, the national trade association for the digital media and marketing industries, today released its second annual "IAB 250 Direct Brands to Watch" report identifying the direct-to-consumer brands that are driving positive change in the U.S. consumer economy.

5 startups that are redefining the way we think about health and wellness

In just about every industry, traditional companies are being challenged by the nimble nature of startups, which have an easier time catering to the wants and needs of modern customers.

Recall Of Thrive Market Nut Butters Due To Potential Health Risk

Thrive Market, Inc, is recalling all unexpired lots of the Thrive Market-branded nut butters listed below due to the potential for contamination with Listeria monocytogenes.

Thrive Market goes after personal care

Thrive Market debuted in 2014 and offers natural and organic food and products at reduced prices through its yearly membership model.

Online Wellness Grocer Thrive Market Found Its Niche With Middle-Class Moms And Private Label

Online health and wellness grocer Thrive Market has grown through a membership model like Costco selling exclusively healthy alternatives like Whole Foods, but priced ~25-50% below traditional prices. It makes such goods, most especially private label, affordable to middle-class moms on a budget.

How Whole Foods competitor Thrive Market plans to beat Amazon

Thrive Market has positioned itself as a more affordable and accessible alternative to Whole Foods.