Tamara Stock

Tamara has quickly emerged as a prominent player in the fintech industry in the Middle East, particularly within the buy-now-pay-later (BNPL) sector. Headquartered in Riyadh, Saudi Arabia, Tamara was established with the goal of revolutionizing the shopping experience by offering consumers flexible payment options that adhere to Islamic finance principles. The company’s services allow shoppers to split their payments into two, three, or four interest-free installments, which can be managed easily through their mobile app. Tamara’s solutions are particularly appealing due to their alignment with Sharia compliance, ensuring that there are no hidden fees or interest charges. Tamara operates across several countries in the Gulf Cooperation Council (GCC) region, including Saudi Arabia, the United Arab Emirates, and Kuwait. It has partnered with tens of thousands of merchants, enabling customers to access a wide range of products and services with the added benefit of exclusive discounts through its Farah program. The company’s user-friendly platform provides a seamless registration process, requiring only basic identification to get started. Under the regulation of the Saudi Central Bank (SAMA), Tamara is committed to maintaining high standards of financial security and transparency. Its innovative approach and rapid growth have positioned it as a key player in the region’s burgeoning fintech landscape, catering to both consumers and businesses seeking modern, flexible financial solutions.