Stance logo

Stance, Inc


Stance Stock

Stance is a dynamic lifestyle brand specializing in high-quality socks, underwear, and apparel designed for comfort and performance. Catering to a diverse clientele, Stance emphasizes innovative fabrics and unique designs, including notable collaborations and collections. The brand's commitment to excellence is evident in their detailed attention to fabric technology and style, appealing to consumers seeking both functionality and fashion.

Founded: 2009

Stance Website

Stance Company Overview

Founded as a disruptor in the apparel industry, Stance quickly carved out a niche with its premium socks and later expanded into underwear and other clothing items. Known for their exceptional comfort and durability, Stance products incorporate advanced fabric technologies such as Butter Blend™ and FreshTek™, enhancing the user experience with superior softness and moisture-wicking properties. The company's product lines cater to a wide range of activities and styles, featuring items tailored for sports such as baseball, basketball, and running, as well as everyday wear. Stance's innovative approach extends to its marketing strategies, where it embraces bold collaborations with artists, athletes, and cultural icons, thereby maintaining a strong connection with contemporary trends and customer preferences. Stance's founders envisioned a brand that stands out through creativity and quality. Their strategy focuses on community engagement and sustainability, aiming to make a positive impact while delivering top-tier products. The brand has also implemented a subscription service, allowing dedicated customers to receive new designs regularly, ensuring they stay at the forefront of fashion and innovation.

Management Team

Jeff Kearl Co-Founder, Chairman
Aaron Hennings Co-Founder, Chief Brand Officer
Ryan Kingman Co-Founder
Taylor Shupe Co-Founder
Rick Alden Co-Founder

Funding Information


Stance Teams Up With Non-Profit Encircle to Create Comfy Cozy Socks for Pride 2023

Stance partnered with Encircle for their 2023 Pride sock collection.

Stance Names Vans Veteran David Tichiaz as President

He most recently held the position of VP and GM of the Americas at Vans.

The Best Golf Socks Help You Keep Your Head in the Game

When taking to the course, don't forget a comfy pair of socks, or else you'll be thinking about your feet instead of your swing.

Arnold Schwarzenegger’s Son Joseph Baena Works Out in Backwards Stance Socks & Vans Sneakers With Rob Gronkowski

Arnold Schwarzenegger’s son Joseph Baena exercised in backwards Stance socks and Vans Checkerboard Slip-On sneakers until Rob Gronkowksi interrupts.

Stance Kicks Off New Line of Grateful Dead Socks and Merch

Apparel and accessories brand Stance has teamed up with the Grateful Dead for a new line of socks and face masks

The 14 Best Men’s Subscription Boxes (That Go Beyond Socks & Razors)

Stance included in list of best subscription boxes for men.

NL MVP Christian Yelich puts his best foot forward in support of the Greek Freak

The Milwaukee Brewers outfielder was sporting a pair of Giannis Antetokounmpo socks Monday in the clubhouse as a way of supporting the Bucks star.

Why today's fashion landscape is fertile ground for single-category accessories brands

The plethora of accessories brands has given people more options for expressing themselves through fashion, thanks to a wider variety of options.

Las Vegas Retail Highlights: PSFK's Picks For Travelers To CES 2019

PSFK rounds up the top retail and hospitality destinations for those headed to Sin City to attend the 2019 edition of the big event.

Rick And Morty Teams Up With Stance For Line Of Socks Available Now

For those of us who appreciate warm clothing this time of year.

2019 ‘IAB 250’ Report Uncovers Most Important Disruptor Consumer Brands in U.S. Economy

IAB, the national trade association for the digital media and marketing industries, today released its second annual "IAB 250 Direct Brands to Watch" report identifying the direct-to-consumer brands that are driving positive change in the U.S. consumer economy.

Happy feet: 7 golf socks to add to your golf wardrobe ASAP

Today's golf socks offer comfort and technology on par with the shoes they're paired with. Here are seven of our favorites.

Standout Women's Snowboard Gear From Outdoor Retailer Winter Market 2019

Of all the new gear from this year's show, these are the ladies' items that we were most stoked on.

Standout Men's Snowboard Gear From Outdoor Retailer Winter Market 2019

The latest and greatest gear that caught our eye on the showroom floor.

25 cool online startups you might not have noticed are now at Nordstrom

Popular online startups like Allbirds, Casper, and Dagne Dover are making their products more accessible by partnering with Nordstrom.

Stance Opens Its First SoCal Store at Irvine Spectrum

In eight years, the San Clemente-based clothing company, Stance, has taken an overlooked accessory and turned it into a fashion statement. Now sold in more than 60 countries, the brand is the official sock of the NBA and MLB and has collaborated with Rihanna. In August, the company opened its first Southern California store at Irvine Spectrum’s new wing where Macy’s once stood.