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Showpad NV

Marketing Tech

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Showpad is a premier sales enablement platform that empowers organizations with innovative tools for content distribution, coaching, buyer engagement, and detailed analytics. By integrating sales and marketing efforts, Showpad enhances sales effectiveness and drives revenue growth. It enables teams to deliver high-impact interactions throughout the buyer journey, ensuring seamless communication and collaboration between sellers and buyers. Showpad's robust features and intuitive design support data-driven decisions and strategic improvements in sales processes.

Founded: 2011

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Showpad Company Overview

Showpad is a prominent sales enablement platform designed to bridge the gap between sales and marketing teams. Headquartered in Belgium with offices worldwide, Showpad offers a comprehensive suite of tools through its Enablement Operating System (eOS®). This platform supports content management, sales training, buyer engagement, and detailed analytics, enabling teams to deliver high-impact interactions throughout the buyer journey. Showpad’s key offerings include robust content management capabilities that allow administrators to organize, distribute, and update marketing materials seamlessly. These materials are accessible across various devices and platforms, including iOS, Android, Windows, and web browsers, ensuring that sales representatives can engage with buyers both online and offline. The platform’s advanced search and filtering options help users quickly find relevant content, enhancing the efficiency of sales interactions. In terms of sales effectiveness, Showpad provides tools for creating and assigning training courses and learning paths, ensuring that sales teams are well-prepared and continuously improving. The platform’s PitchIQ feature allows managers to review and assess sales pitches, fostering a culture of continuous learning and improvement. Showpad also excels in buyer engagement, offering features like Shared Spaces where sellers and buyers can collaborate, share content, and co-create the buying journey. This interactive environment enhances buyer engagement and provides valuable insights into buyer behavior through detailed analytics. The platform’s analytics and insights capabilities enable administrators and managers to monitor and analyze data throughout the sales process. These insights help in refining content strategies, targeting coaching efforts, and tailoring engagements to maximize sales effectiveness. Showpad’s holistic approach to sales enablement supports organizations in driving revenue growth by aligning sales and marketing efforts, optimizing buyer interactions, and leveraging data-driven insights to make strategic decisions.

Management Team

Hendrik Isebaert Chief Executive Officer
Matt Miller Chief Financial Officer
Virginia Miracle Chief Customer Officer
Jon Borgese Chief Marketing Officer
Kelli Koschmann Chief People Officer
Doug Grigg Chief Revenue Officer
Pieterjan Bouten Co-Founder and Executive Chairman
Louis Jonckheere Co-Founder & Board Member
Peter Minne Co-Founder
Tony Grout Chief Product Officer

Funding Information