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Roadget Business Pte. LTD.



SHEIN Group is a global fashion retailer known for its unique business model that integrates customer-centered operations with sustainable practices. The company specializes in offering a vast array of affordable, on-trend clothing and accessories, designed to meet the diverse and evolving needs of consumers worldwide. SHEIN emphasizes a responsible approach to fashion, aiming to balance style, cost, and environmental impact.

Founded: 2008

SHEIN Website

SHEIN Company Overview

Founded in 2008, SHEIN Group has quickly risen to prominence in the international fashion industry. Originally known as ZZKKO, the company rebranded to SHEIN in its early years to reflect its broader vision of making fashion accessible to everyone. The company's innovative business model is centered on its on-demand manufacturing process, which aligns closely with real-time consumer demand. This approach allows SHEIN to reduce waste and inefficiency, offering customers a wide variety of current trends and styles at competitive prices. SHEIN's product line is extensive, featuring women's and men's apparel, children's clothes, accessories, shoes, and even home goods, making it a comprehensive lifestyle brand. The company operates globally, with a significant online presence that supports a seamless and dynamic shopping experience for customers in over 220 countries and regions. The founders of SHEIN have emphasized sustainability as a core component of the company's strategy. This commitment is evidenced by initiatives such as eco-friendly packaging, water-saving manufacturing processes, and partnerships with global creative communities to foster innovation in sustainable fashion. By continuously adapting to consumer preferences and embracing technological advancements, SHEIN aims to lead the fashion industry towards a more sustainable future while keeping customer satisfaction at the forefront of its operations. The company's agile supply chain and data-driven approach enable it to respond quickly to the fast-changing fashion landscape, which is pivotal in maintaining its competitive edge.

Management Team

Yangtian Xu Co-Founder and Co-Chief Executive Officer
Grace Keevil Co-Chief Executive Officer
Leigh Gui Chief Financial Officer
Molly Miao Chief Operating Officer
Chu-Cheng Hsieh Co-Chief Technology Officer
Xu Hao Co-Chief Technology Officer
Leon Li Chief Security Officer and General Manager of Global Security and Risk Management
Pedro Mondragón Chief Creative Officer
Gemma Dunne Chief Product Officer

Funding Information