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Salsify Inc.


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Salsify provides a comprehensive Product Experience Management (PXM) platform designed to help brands, retailers, and distributors streamline product content management, improve efficiency, and drive sales. Their solutions include product information management, content syndication, digital shelf analytics, and automation tools, all aimed at enhancing the consumer shopping experience.

Founded: 2012

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Salsify Company Overview

Salsify specializes in Product Experience Management (PXM) solutions that enable brands, retailers, and distributors to manage, syndicate, and optimize their product content across digital and physical channels. Their platform integrates various tools, including Product Information Management (PIM), content syndication, and digital shelf analytics, to ensure that product information is accurate, engaging, and easily accessible. Salsify’s offerings cater to the needs of brands and retailers by providing capabilities to centralize product content, automate manual processes, and enhance product detail pages with rich media. The platform supports seamless collaboration across the supply chain, ensuring that up-to-date and enriched product content is consistently delivered to consumers. This holistic approach helps clients drive sales, improve operational efficiency, and maintain a competitive edge on the digital shelf. Key products include PIM for managing product data, content syndication for distributing product information across multiple channels, enhanced content for enriching product pages, and digital shelf analytics for optimizing product performance. Additionally, Salsify's automation and AI features help businesses scale operations and improve data accuracy. Salsify has established itself as a leader in the PXM industry, recognized by Forrester as a leader in Product Information Management. With a mission to empower brands to deliver the best product experiences, Salsify continues to innovate and expand its capabilities to meet the evolving demands of the digital commerce landscape.

Management Team

Jason Purcell Co-Founder & Chief Executive Officer
Mary Jefts Chief Financial Officer
Ashley Stallings Chief Customer Officer
Rob Gonzalez Co-Founder & Chief Marketing Officer
Colleen Habeski Chief People Officer
Jeremy Redburn Co-Founder & Chief Data Officer

Funding Information