Quantcast Corporation
Entertainment & Media
Quantcast leverages AI and machine learning to deliver advanced digital advertising solutions. Specializing in audience insights, cookieless advertising, and omnichannel strategies, Quantcast helps brands, agencies, and publishers optimize their marketing efforts. Their platform, powered by unique first-party data, enables users to plan, activate, and measure campaigns effectively in a privacy-first digital landscape.
Founded: 2006
Konrad Feldman CEO, Founder |
Imad Tareen CFO |
Peter Day CTO |
Deb Stambaugh CMO |
Ileana Falticeni General Counsel |
Valerie Junger Chief People Officer |
Mark Feldman SVP, Corporate Development and Global Partnerships |
Riding the wave of recent dealmaking, this acquisition follows InMobi’s previous purchase of performance measurement business Appsume in 2021.
Global advertising technology company Quantcast and FreeWheel today announced a new partnership that allows advertisers direct access to global premium video publishers. As part of this new deal, marketers working with Quantcast will have access to premium programmatic video supply across all personal screens and devices, including over-the-top (OTT) and connected television (CTV).
Layoffs spread to the ad tech tier as the industry braces itself for turbulent times.
Quantcast announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate, and measure video, native, and display brand campaigns across the web and on connected TV (CTV). Building on Quantcast’s widely adopted cookieless technology, marketers benefit from access to their entire audience, today.
Quantcast has cast itself as a champion of the open internet as it sets out to find the middle ground between the ability to scale provided by walled gardens and access to individual-level user data. Urgency for the quest is provided by Goliath company Google, which announced it will no longer be supporting third-party cookies on its Chrome browser as of January 2022.