Prose logo

PerSe Beauty, Inc.

E-Commerce

Prose Stock

Prose offers personalized haircare solutions tailored to individual needs through a detailed online consultation. The brand emphasizes clean, natural ingredients and sustainability, crafting custom formulas for each customer based on their unique hair type, lifestyle, and preferences.

Founded: 2017

Prose Website

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Prose Company Overview

Prose is a pioneering brand in the haircare industry, offering an innovative approach to haircare through complete personalization. The brand’s journey begins with an in-depth online consultation, where customers provide detailed information about their hair characteristics, lifestyle, environment, and personal hair goals. Using this data, Prose's advanced algorithms and expert chemists craft custom formulations tailored to meet the unique needs of each individual. This bespoke approach ensures that customers receive haircare solutions that are specifically designed to address their concerns, whether it be dryness, frizz, or scalp health. A cornerstone of Prose's philosophy is its commitment to clean beauty. The brand meticulously selects high-quality, natural ingredients for its products, avoiding harmful chemicals, sulfates, parabens, and synthetic fragrances. Each formula is crafted to be as effective as it is safe, ensuring that customers can trust the products they use. Furthermore, Prose’s dedication to sustainability is reflected in its packaging, which is designed to be both recyclable and eco-friendly. The brand also focuses on ethical sourcing, ensuring that the ingredients used are obtained in a manner that respects both the environment and the communities involved. Prose offers a wide range of haircare products, including shampoos, conditioners, masks, and styling products, each uniquely formulated for the individual. The brand’s attention to detail extends to its customer experience, where transparency is key. Prose provides full ingredient lists for each product, along with explanations of why each component is included in the formulation. This openness helps build trust with customers, who appreciate knowing exactly what they are applying to their hair. Through its unique blend of personalization, clean beauty, and sustainability, Prose has positioned itself as a leader in the haircare market, catering to those who seek products that are as unique as they are.

Management Team

Arnaud Plas Co-Founder and CEO
Michael Nathenson CFO
Anthony Perdigao COO
Nicolas Mussat Co-Founder and CTO
Megan Streeter CMO
Marie Mignon Chief Scientific Officer
Natasha Satisfield Co-Founder and Senior Recruiter
Catherine Taurin Co-Founder and R&D Advisor
Paul Michaux Co-Founder and VP of Product and Customer Experience

Funding Information