Noom Stock

Noom is a digital health platform that focuses on behavior change to help users lead healthier lives through weight management and wellness solutions. Their programs utilize a psychology-based approach, combining the expertise of nutritionists, personal coaches, and technology to offer personalized meal plans and fitness strategies tailored to individual health goals.

Founded: 2008

Noom Website

Noom Company Overview

Founded by Artem Petakov and Saeju Jeong, Noom began as a startup aimed at merging technology and psychology to create innovative health and wellness solutions. The platform stands out in the crowded health technology space by emphasizing a psychological approach to weight loss and wellness, making it distinct from traditional diet-centric apps. Noom's program is driven by cognitive behavioral therapy principles, aiming to alter users' relationships with food through education, goal setting, and accountability. Noom offers a suite of products including its flagship weight loss program, which is complemented by features like food logging, exercise tracking, and blood pressure monitoring. Users receive daily articles, quizzes, and challenges that encourage lasting lifestyle changes, supported by personal coaching and group support to foster a community of motivation and engagement. The app's interface is user-friendly, designed to simplify complex dietary information and encourage progressive behavior modification over time. Noom has expanded its offerings to include programs for stress management, diabetes prevention, and more, addressing a comprehensive range of health issues. This expansion reflects the founders’ vision to create a global impact on health through accessible and innovative technology. The platform has gained substantial traction, receiving positive reviews for its effectiveness and user-centric approach, making it an attractive prospect for investors interested in health technology.