Eat Just, Inc., specializes in producing plant-based egg substitutes, designed to offer a sustainable and health-conscious alternative to traditional eggs. Their product lineup includes various forms such as liquid eggs and pre-cooked items, catering to both consumer and professional culinary needs. With a focus on innovation and sustainability, Eat Just aims to transform the food industry by providing environmentally friendly and nutritious options.
Founded: 2011
| Josh Tetrick Founder, CEO |
| Leon Lin CFO |
According to the latest market analysis by Future Market Insights (FMI), the global Plant-Based Eggs Market is projected to grow from USD 197.5 million in 2026 to USD 982.1 million by 2036, expanding at a CAGR of 17.4% during the forecast period. Market expansion is being driven by rising consumer demand for sustainable food alternatives, increasing awareness of health-conscious diets, and growing adoption of plant-based products across retail and food service channels.
Eat Just’s plant-based egg alternative, Just Egg, is now available in Germany. The product launched on January 14 and is currently stocked in selected regions across Germany. Produced in Lüneburg, Germany, Just Egg is made entirely from plants and is positioned as a functional substitute for conventional chicken eggs.
Eat Just has expanded its plant-based product line with the nationwide launch of its Just Meat chicken substitute in more than 3,000 Walmart stores across all 50 states and Puerto Rico.
Just Egg, the hugely popular US plant-based egg alternative, has officially launched in the UK. The mung bean-based egg is heralded as a healthier, more sustainable, and cruelty-free alternative to traditional eggs.
TIME and Statista have named 250 companies reducing environmental impact around the globe.
Korean alternative meat brand UNLIMEAT expands plant-based dining options in South Korea’s Gangnam and Seocho districts with the launch of its plant-based Kimbap delivery service ‘Rollicious.’
Plant-based egg and cultivated meat co Eat Just has raised a new round of financing led by The Ahimsa Foundation/VegInvest.
Eat Just, Inc. secured new funding to help the company out of a tight financial situation.
The company has introduced plant-based egg products in partnership with JUST Egg.
Digital Signage Today reached out to Tom Rossmeissl, Head of Global Marketing for Eat Just, Inc., via email to learn more about Just Eggs and the company's strategy to leverage the power of DOOH, in collaboration with Volta, to promote its vegan-friendly egg substitute.