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Invoca, Inc.

Analytic Software

Invoca Stock

Invoca is a leading conversation intelligence platform that uses AI to enhance marketing, sales, and customer experience through advanced call tracking and analytics. It helps businesses optimize their marketing efforts, improve customer interactions, and drive revenue by providing actionable insights from phone calls.

Founded: 2008

Invoca Website

Invoca Company Overview

Invoca is a leader in the conversation intelligence industry, utilizing advanced AI to transform phone calls into actionable insights. The company’s platform is designed to improve marketing, sales, and customer service through comprehensive call tracking, interaction management, and performance analytics. By leveraging AI, Invoca helps businesses understand customer behavior, optimize marketing strategies, and enhance customer engagement. Invoca's flagship product, Signal AI, is central to its offering. Signal AI analyzes and scores 100% of customer interactions, providing businesses with critical insights to improve agent performance and optimize marketing campaigns. This AI-driven approach allows companies to attribute revenue accurately to specific marketing efforts, improving return on ad spend (ROAS). The platform's seamless integration with various marketing, sales, and CRM systems further enhances its utility, ensuring that data flows smoothly across different operational areas. Beyond Signal AI, Invoca provides tailored solutions for various industries, including automotive, healthcare, financial services, and retail. These industry-specific solutions address unique challenges and opportunities, enabling businesses to achieve better outcomes through customized analytics and insights. For instance, in the healthcare sector, Invoca’s platform can track patient interactions to improve service delivery and patient satisfaction. Invoca’s comprehensive reporting and analytics capabilities empower businesses to refine their marketing strategies and improve customer service. Detailed reports provide insights into call outcomes, customer sentiment, and interaction effectiveness, helping businesses make data-driven decisions. This emphasis on data-driven decision-making allows companies to understand the full impact of their marketing efforts, driving higher conversion rates and revenue growth. The company's commitment to innovation and customer success has made it a trusted partner for major enterprises across various sectors. By continuously enhancing its platform and expanding its capabilities, Invoca remains at the forefront of conversation intelligence, helping businesses unlock the full potential of their customer interactions.

Management Team

Gregg Johnson Chief Executive Officer
Colin Kelley Co-Founder and Chief Technology Officer
Peter Isaacson Chief Marketing Officer
Michael DiFilippo Chief Financial Officer

Funding Information


New Offers from Invoca Showcase Power of Generative AI

Invoca unveiled “AI-powered features” that support use cases that have positive impact on CX and a direct impact on a company’s bottom line.

MarTech Interview with Gregg Johnson, CEO at Invoca

Invoca is a leader in AI-powered conversation intelligence that enables marketing, sales, customer experience, and eCommerce teams to understand and immediately act on the information consumers share via conversations. Through deep integrations with leading technology platforms, revenue teams can turn conversation data into automated action to enhance every digital touchpoint and human interaction, leading to better experiences, more conversions, and higher revenue. Invoca is trusted by top brands like Dish Network, Subaru of America, Mayo Clinic, Mutual of Omaha, and DIRECTV. Invoca has raised $184M from leading venture capitalists including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures.

Invoca connects digital marketing to 1-1 consultative sales in the contact center

A conversation with Gregg Johnson, CEO at Invoca, about the need for end-to-end processes that connect digital marketing through to contact center agents in consultative sales roles.

Invoca Surpasses $100 Million Annual Recurring Revenue and Extends Leadership in AI Conversation Intelligence

Invoca announced it surpassed $100 million in annual recurring revenue (ARR) during its last fiscal year. The company raised a $83 million Series F equity financing to invest in continued AI innovation, deeper solutions for the automotive industry, partnerships in the contact center, and a stronger market presence in the U.K. Invoca also welcomes two new executives to lead Corporate Development and People & Culture.

Five9 Expands Partnership With Invoca To Deliver 'PreSense' Tool For Contact Centers

Five9, an intelligent cloud contact center provider, expanded its partnership with AI conversation intelligence solution Invoca. Together, the companies now offer a joint solution designed to enable deeper insight into real-time data throughout the customer journey.