Goop logo

Goop, Inc.


Goop Stock

Goop is a renowned wellness and lifestyle brand founded by actress Gwyneth Paltrow in 2008. Beginning as a weekly email newsletter, Goop has expanded into a comprehensive lifestyle platform, featuring e-commerce, pop-up shops, wellness summits, a print magazine, a podcast, and a Netflix docuseries. The brand focuses on health and wellness, offering a range of products and advice designed to improve the personal well-being of its customers. Goop has successfully carved out a niche in the lifestyle market, appealing to consumers interested in health, beauty, and personal care.

Founded: 2008

Goop Website

Goop Company Overview

Goop, the wellness and lifestyle brand founded by Gwyneth Paltrow in 2008, began its journey as a weekly email newsletter from Paltrow’s home in London. The brand's name, inspired by a branding tip suggesting that successful internet companies often have double 'o's in their names, embodies its versatile and expansive nature. Over the years, Goop has evolved into a global lifestyle brand, promoting a holistic approach to health and wellness. From its modest beginnings, Goop quickly expanded its reach by venturing into e-commerce, offering products ranging from health supplements to skincare and fashion items. One of the early adopters of the clean beauty movement, Goop launched its own line of beauty products devoid of harmful chemicals in 2016, which met with considerable consumer interest and success. Additionally, Gwyneth Paltrow has used the platform to author several cookbooks, promoting healthy eating and living, which align with the brand’s core values. The brand's influence extends beyond product offerings. Goop has successfully entered various domains, including digital media with its own podcast and a partnership with Netflix for a docuseries, enhancing its outreach and engagement with a broader audience. The company also made a significant impact with its physical presence through strategically located pop-up shops, further solidifying its status in the lifestyle market. Goop’s growth strategy has been characterized by its innovative approach to wellness and lifestyle. It has been a trendsetter, influencing public perceptions and practices regarding health and wellness. The brand has consistently sought to explore and introduce new concepts to its audience, from dietary recommendations to lifestyle adjustments, making wellness accessible and stylish. Under Paltrow’s leadership, Goop has not just been a business venture but a movement towards redefining wellness. It continues to inspire and provoke thought, encouraging its audience to live healthier, more informed lifestyles. This approach has helped Goop maintain a significant influence and a dedicated following in the competitive wellness industry, making it a unique and enduring presence in the market.

Management Team

Gwyneth Paltrow Founder and CEO
Andrew Mun CFO
Djenaba Parker General Counsel and Chief People Officer

Funding Information