G2 Stock

G2 is a leading software marketplace providing unbiased reviews of B2B software, hardware, and services. The platform helps businesses make informed purchasing decisions by offering authentic peer reviews, enhancing transparency and trust in the software selection process. G2 serves a diverse range of users, ensuring comprehensive insights into the software landscape.

Founded: 2012

G2 Website

G2 Company Overview

G2 was created to transform the software buying process through transparency and user-driven insights. The founders recognized a significant gap in the market: while it was easy to find reliable information about consumer products, there was a distinct lack of trustworthy reviews for expensive B2B software. They sought to address this by providing a platform where businesses could access authentic, unbiased reviews from real users. Headquartered in Chicago, Illinois, G2 has rapidly grown to list tens of thousands of products and services, covering a broad spectrum of categories. The platform serves a global audience, helping businesses from various industries find and compare software solutions that best meet their needs. G2's extensive database includes reviews for software, hardware, and services, making it a comprehensive resource for business professionals looking to make informed purchasing decisions. G2’s mission is to democratize software purchasing by bringing the authentic voice of the customer to the forefront. The platform’s user-generated reviews are designed to cut through marketing jargon and biased reports, offering real insights from individuals who have firsthand experience with the products. This approach not only helps buyers make confident decisions but also fosters a sense of community and trust among users. The platform caters to a diverse range of stakeholders. Buyers benefit from validated reviews that help them discover the best software for their unique business needs. Sellers can enhance their brand visibility and reputation by engaging with a vast audience of potential buyers. Additionally, software investors can use G2’s insights to uncover market trends and make more informed investment decisions. Over the years, G2 has established partnerships with many leading tech companies, helping them manage their software investments, gain valuable insights, and grow their businesses. The company continues to innovate, aiming to be the definitive source for B2B software reviews and insights, ensuring that businesses worldwide can navigate the complex software landscape with greater confidence and success​.

Management Team

Godard Abel Chief Executive Officer
Priti Patel Chief People Officer
Sara Rossio Chief Product Officer
Eric Gilpin Chief Revenue Officer

Funding Information