Feastables logo

Feastables Inc.

Retail

Feastables Stock

Feastables is a modern confectionery brand known for its high-quality chocolate bars, founded by popular YouTuber MrBeast. The brand offers a range of chocolate products made with simple, organic ingredients, catering to health-conscious consumers who appreciate rich, flavorful treats. Feastables emphasizes both taste and ethical sourcing, making it a standout choice in the premium chocolate market.

Founded: 2022

Feastables Website

Feastables Company Overview

Feastables is a premium confectionery brand founded by YouTube star MrBeast (Jimmy Donaldson), aiming to revolutionize the chocolate industry with a focus on quality, simplicity, and sustainability. The brand was born from MrBeast’s desire to create products that align with modern consumer values—offering delicious treats made from clean, organic ingredients without sacrificing taste. Feastables' product line primarily features chocolate bars, including classic varieties like milk chocolate and dark chocolate, as well as unique flavors like almond crunch and peanut butter. Each chocolate bar is crafted with a minimal ingredient list, emphasizing the use of organic cocoa and avoiding artificial additives. This approach appeals to health-conscious consumers who prioritize natural and ethically sourced ingredients in their diets. The brand’s commitment to ethical sourcing extends to ensuring that all cocoa used in their products is responsibly sourced, reflecting a broader trend in the food industry towards sustainability and social responsibility. Feastables has rapidly gained popularity not only because of the quality of its products but also due to MrBeast’s innovative marketing strategies. Leveraging his massive online presence, MrBeast has integrated Feastables into his content, creating engaging challenges, giveaways, and interactive campaigns that resonate particularly well with younger audiences. This integration of entertainment and product promotion has helped Feastables build a strong brand identity and foster a loyal customer base in a relatively short time. In addition to the product offerings, Feastables has also introduced limited-edition items and seasonal flavors, further engaging its audience and keeping the brand fresh and exciting. The brand's focus on high-quality, ethically sourced ingredients combined with strategic, content-driven marketing has positioned Feastables as a significant player in the premium chocolate market, attracting both chocolate enthusiasts and the broader fanbase of MrBeast’s global audience.

Management Team

Jim Murray Co-Founder & Chief Executive Officer
Tom Melcher Chief Operating Officer
Jimmy Donaldson Co-Founder

Funding Information