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Demandbase, Inc.

Information Technology

Demandbase Stock

Demandbase is a leading provider of B2B go-to-market and account-based marketing (ABM) solutions, leveraging artificial intelligence to enhance sales and marketing efforts. Their platform, Demandbase One, offers a suite of tools including ABM, advertising, sales intelligence, and predictive analytics to optimize customer engagement and drive growth.

Founded: 2007

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Demandbase Company Overview

Founded by Chris Golec, Demandbase has grown into a prominent player in the B2B marketing landscape. The company's flagship platform, Demandbase One, is designed to streamline the marketing and sales processes of businesses targeting other businesses. It integrates various functionalities such as account-based marketing (ABM), advertising, sales intelligence, buying intent detection, and predictive analytics to provide a comprehensive solution for identifying and engaging with potential customers. A significant feature of Demandbase One is its use of artificial intelligence to enhance the precision and effectiveness of marketing campaigns. By analyzing vast amounts of data, the platform can identify the most promising accounts and buying groups, allowing companies to allocate their resources more effectively. This capability is bolstered by Demandbase’s robust data foundation that combines first-party data with proprietary data and AI to deliver actionable insights, referred to as Account Intelligence. The platform is recognized for its flexibility and transparency, which are crucial for building trust and collaboration between marketing and sales teams. It also boasts a high degree of customization and integration, enabling it to fit seamlessly into various marketing tech stacks. Demandbase has been acknowledged by industry peers and has garnered numerous awards, underscoring its position as a leader in the B2B ad tech space. Demandbase remains committed to innovation and customer success, continually updating its offerings to meet the evolving needs of modern marketers. It emphasizes partnership with its clients, viewing itself as an extension of their teams, which is a testament to its customer-centric approach. This philosophy has helped Demandbase establish a strong market presence and a loyal customer base, making it an appealing option for businesses looking to enhance their go-to-market strategies.

Management Team

Gabe Rogol CEO
Chris Golec Founder, Chief Strategy Officer
Bryan Morris CFO
Peter Isaacson Chief Marketing Officer
Landon Pearson Chief People Officer
Aman Naimat CTO

Funding Information