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Buffer Inc.

Software

Buffer Stock

Buffer is a comprehensive social media management platform that assists businesses and individuals in growing their social media presence. It offers tools to plan, publish, analyze, and engage with content across multiple social media channels, streamlining marketing efforts and boosting online engagement.

Founded: 2010

Buffer Website

Buffer Company Overview

Founded to simplify social media marketing, Buffer provides a suite of tools designed for effective content management and audience engagement across various platforms like Facebook, Instagram, and Twitter. The platform enables users to schedule posts, analyze social media traffic, and manage all their social accounts from a single interface, making it an indispensable tool for marketers, small business owners, and content creators. Buffer was created with the vision of making social media simpler and more accessible for businesses of all sizes. Its user-friendly dashboard allows for scheduling posts, tracking performance, and engaging with followers efficiently. The service is structured around several key features: creating and organizing content ideas, planning and collaborating on posts, analyzing performance metrics, and engaging directly with the audience. Additionally, Buffer offers a tailored landing page builder and an AI assistant that aids in content creation and management. One of Buffer's unique selling points is its commitment to providing a streamlined user experience and robust analytics tools. Businesses can measure their social media performance against their goals using Buffer's detailed reports and insights. Moreover, the platform supports teamwork through features like permissions levels and approval flows, which facilitate easy collaboration without micromanagement. Buffer has built a substantial user base over the years, with hundreds of thousands of active users each month. The platform prides itself on its commitment to helping users grow their online presence organically without the need for extensive manual effort. The company's approach emphasizes efficiency and effectiveness, integrating cutting-edge technology like AI to enhance user engagement and content reach. Buffer also positions itself as a values-driven company, focusing on transparency, customer satisfaction, and continuous improvement of its services. The company's dedication to these principles is evident in its comprehensive customer support and regular updates to the platform, ensuring that it remains at the forefront of social media marketing technology.

Management Team

Joel Gascoigne Founder and CEO
Carolyn Kopprasch Chief of Special Projects
Dan Farrelly CTO

Funding Information

News

Introducing Google Business Profiles & Buffer

79% of brands don’t publish regularly on Google Business Profiles—but you can with Buffer. Schedule, manage, and publish all your posts from one place with Google Business Profiles in Buffer.

The Results of Buffer’s Build Week: Introducing our Open Beta Program and new Transparent Roadmap (+16 More Projects)

It was our annual Build Week at Buffer! Which means new features, new tools, and more ways for you get involved!

Why we’re doubling down on AI at Buffer

Buffer’s AI just got smarter. Powerful new functionality helps you rephrase, summarize and even expand your content.

Make your mark in the fediverse with Buffer’s Mastodon scheduler

With Buffer, you can schedule content to Mastodon at the optimal time to reach more people in the community. It’s free, easy-to-use, and you can cross-post content to other social networks, too.

We Took a Week Off to Build Features That Weren’t on Our Roadmap

A few weeks back everyone at Buffer spent one week working on something completely different. During that week, our 80 teammates split into 16 teams to build 10 new features and launch 5 new pages.

Top 10 Social Media Marketing Tools For Business

In this digital age, many online marketers are using social media as an essential part of their marketing strategies. Social media has billions of active users that enable businesses to create strong brand awareness and increase engagement.

Infographic: How to optimize your social media images

Key design principles can help viewers find what’s important in your image and make sure your online content is working smarter, as well as harder. Consider these insights. Are your social media followers seeing what you want them to see?

What I Learned From Buffer’s 2019 State of Social Report

In case you missed it, Buffer came out with a fantastic “State of Social” report in January.

The 10 Top Social Media Tools Brands are Using to Succeed in 2019

Marketers are faced with an ever-growing list of responsibilities. From social media marketing to customer experience and advertising, it can be a challenge to stay on top of everything.

Want Facebook Engagement? Post Videos, and Make Them Funny or Inspirational

Buffer and BuzzSumo analyzed 2018's top 500 posts on the social network.

State of Social 2019

This study shares the insights about the world of social media marketing from more than 1,800 marketing professionals.