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Branch Metrics, Inc.

Enterprise Software

Branch Metrics Stock

Branch is a leading provider of mobile growth and attribution solutions, designed to help businesses optimize their mobile marketing efforts across various platforms and channels. Utilizing advanced linking technology, Branch offers seamless user experiences, enhanced by robust measurement tools to improve ROI and engagement in mobile advertising, email marketing, social media, and more.

Founded: 2014

Branch Metrics Website

Branch Metrics Company Overview

Founded by Alex Austin, Mada Seghete, Mike Molinet, and Dmitri Gaskin, Branch has emerged as a pivotal player in mobile marketing technology. The company specializes in creating unified mobile experiences that help businesses connect their digital platforms seamlessly. Branch's core offerings include deep linking, which allows companies to link directly to specific locations within their mobile apps, and a comprehensive attribution platform that tracks ad performance across multiple channels and devices. Branch caters to a wide range of industries, including retail, finance, travel, and entertainment, making it a versatile partner for companies looking to enhance their mobile presence. The platform integrates various services such as ad attribution, audience building, and data feeds, providing marketers with the insights needed to make informed decisions. The company's commitment to privacy and security is evident through its GDPR and CCPA compliance, ensuring user data is handled with the utmost care. Branch's innovation in mobile solutions is supported by extensive professional services, including Branch University, which offers educational resources to maximize the use of their platform. With a customer base that includes over 100,000 companies, from startups to Fortune 500 brands, Branch is recognized for its ability to drive significant improvements in app installs, user engagement, and marketing efficiency. The platform's success is attributed to its user-friendly design, scalability, and the continuous support provided by its expert team, making it a trusted partner in mobile growth and attribution.

Management Team

Alexander Austin Co-Founder, CEO
Michael Molinet Co-Founder, COO
Mada Seghete Co-Founder, Head of Marketing
Dmitri Gaskin Co-Founder, Manager of Discovery
Herman Ng Head of Finance
Cathleen Hartage Head of Legal

Funding Information