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AppsFlyer Ltd.

Marketing Tech

AppsFlyer Stock

AppsFlyer is a global leader in marketing analytics and mobile attribution. The platform helps businesses measure, analyze, and optimize their marketing efforts across various channels. With tools for fraud protection, deep linking, and customer engagement, AppsFlyer empowers companies to make data-driven decisions and enhance their user experiences.

Founded: 2011

AppsFlyer Website

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AppsFlyer Company Overview

AppsFlyer is a leading platform in marketing analytics and mobile attribution. Headquartered in San Francisco, California, AppsFlyer provides comprehensive tools that enable businesses to measure, analyze, and optimize their marketing efforts across mobile, web, and connected TV (CTV) platforms. The platform’s capabilities include measurement tools that track user interactions, ROI measurement to determine marketing returns, and AI-powered creative optimization. AppsFlyer's advanced analytics offer detailed campaign performance insights and incrementality measurement, proving the value of marketing strategies. The customer engagement tools are designed to enhance user experiences and boost revenue. Known for its robust fraud protection, AppsFlyer helps safeguard marketing budgets from mobile ad fraud. Privacy and data protection are central to AppsFlyer’s operations, exemplified by their Privacy Cloud and data collaboration solutions, which facilitate secure and privacy-centric partnerships. The partner marketplace connects clients with over 10,000 technology and media partners, fostering a collaborative ecosystem that enhances marketing strategies and business outcomes. The company has grown significantly since its inception, with a strong emphasis on innovation and reliability. By providing accurate data insights and fostering an environment of collaboration and privacy, AppsFlyer supports businesses in making data-driven decisions. The platform’s commitment to excellence and continuous improvement has established it as a trusted partner for businesses seeking to optimize their marketing strategies and improve customer relationships. Through its diverse range of tools and solutions, AppsFlyer empowers companies to navigate the complexities of modern marketing with confidence and precision.

Management Team

Oren Kaniel Co-Founder and CEO
Moshe Grimberg CFO
Morris Feldman Chief Data Architect
Barak Witkowski Chief Product Officer
Chily Fachler Chief Information Officer
Elad Mashiach Chief Partnerships Officer
Ran Avrahamy Chief Marketing Officer
Oren Levy Chief Strategy Officer
Eran Lefler Chief Operating Officer

Funding Information