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AppDirect

Software

AppDirect Stock

AppDirect offers a comprehensive platform for businesses to sell, buy, and manage recurring technology services. It facilitates digital transformation by enabling the launch of marketplaces, managing subscription billing, and optimizing procurement processes. AppDirect supports various industries, including software, communications, and manufacturing, through its extensive catalog of cloud and SaaS solutions.

Founded: 2009

AppDirect Website

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AppDirect Company Overview

AppDirect is a leading provider of subscription commerce solutions that empower businesses to manage the entire lifecycle of recurring technology services. The platform supports digital transformation by enabling companies to launch their own marketplaces, automate subscription billing, and optimize procurement processes. AppDirect’s comprehensive suite of services includes digital monetization, cloud distribution, and workforce identity management, catering to a wide range of industries such as software, communications, manufacturing, and financial services. AppDirect’s key products and services include the B2B Marketplace, which allows businesses to sell and manage a variety of technology services, and the Subscription Billing solution that automates billing processes. The platform also offers Cloud Distribution capabilities, enabling the efficient management of cloud services, and Digital Engagement tools to enhance customer interactions. The company was co-founded by Daniel Saks and Nicolas Desmarais, who envisioned a platform that could simplify the complexities of subscription commerce. Today, AppDirect partners with over 300 software companies and is trusted by leading organizations globally to power their digital growth. AppDirect’s solutions are designed to scale with businesses, providing tools to manage reseller programs, offer self-service procurement, and optimize spend management. With a strong focus on innovation, AppDirect continues to expand its capabilities, recently securing significant investments to enhance its platform and support the growth of technology businesses. This commitment to continuous improvement and customer success makes AppDirect a pivotal player in the subscription commerce industry.

Management Team

Nicolas Desmarais Chairman and CEO
Daniel Saks President and Co-CEO
Andy Sen CTO
Andy Ellerhorst Chief of Staff and VP of Operations

Funding Information

News

AppDirect Acquires PartnerStack to Power Growth

AppDirect, the world’s leading B2B subscription commerce platform, has acquired PartnerStack, a leading partner relationship management (PRM) platform and one of the largest B2B partner networks globally.

AppDirect Nears $1B in Gross Annual Recurring Revenue With a Bold Vision for B2B Commerce, Adds CrowdStrike Executive to Its Board of Directors

AppDirect, the world's leading B2B commerce platform, today announced the expansion of its board of directors with the addition of Burt Podbere, CFO at CrowdStrike. AppDirect anticipates crossing the $1 billion threshold in gross annual recurring revenue over the next 18-24 months.

AppDirect and Vodafone Business Strengthen Partnership to Extend Global Reach | VoIP Review

AppDirect has unveiled an expanded commercial collaboration with Vodafone Business to expand to wider international markets.

AppDirect acquires ADCom Solutions’ NOC and VEEUE Platform

AppDirect, the world's leading B2B subscription commerce platform, today announced it has acquired ADCom Solutions’ Network Operations Center (NOC).

AppDirect acquires TBI to expand offerings for technology advisors | BetaKit

AppDirect has acquired Telecom Brokerage Inc. as the former looks to scale its offerings for technology advisors.

AppSmart, Marketplace to Carry the AppDirect Brand

The AppSmart marketplace will carry AppDirect branding starting in early 2023. That includes its URL and name. Moreover, other AppSmart web experiences and products will adopt AppDirect branding.

Microsoft Partner Acquisition: AppDirect Buys ITCloud.ca -

The acquisition expands AppDirect’s Canadian presence while ITCloud.ca will scale its existing business and expand its portfolio.