Affinity logo

Project Affinity, Inc.

Enterprise Software

Affinity Stock

Affinity is a cutting-edge CRM platform designed to enhance relationship management and deal-making. Utilizing AI and data automation, Affinity helps businesses, particularly in venture capital and private equity, optimize their networks, streamline workflows, and close more deals effectively.

Founded: 2014

Affinity Website

Affinity Company Overview

Founded to revolutionize how businesses manage relationships, Affinity is an advanced CRM platform designed for industries where networking is critical, such as venture capital, private equity, and investment banking. Established with the goal of optimizing deal-making processes, Affinity uses artificial intelligence and machine learning to automate and enrich relationship data, helping organizations efficiently manage their networks and drive growth. Affinity’s platform automatically captures and analyzes communication data from various sources, including emails, calendars, and call logs. This automation significantly reduces the need for manual data entry, allowing users to focus on strategic activities rather than administrative tasks. The platform also provides enriched data insights, pulling in relevant details about contacts and companies from various external databases to ensure that all information is up-to-date and comprehensive. One of Affinity's standout features is its ability to visualize relationship strength and trends over time, giving businesses a clearer understanding of their network dynamics. The platform integrates seamlessly with other tools like Salesforce, enabling teams to track interactions and manage deal flow within a single, cohesive environment. Moreover, Affinity’s advanced algorithms identify and prioritize key relationships, helping businesses stay connected with their most important contacts and uncover new opportunities. Serving over thousands of organizations worldwide, Affinity has proven its value in streamlining deal sourcing, managing investor relations, and driving overall business development. The company continues to innovate, constantly enhancing its platform to meet the evolving needs of its users. By offering a comprehensive, AI-driven solution for relationship management, Affinity empowers businesses to build stronger networks, close more deals, and ultimately achieve greater success in highly competitive markets.

Management Team

Ray Zhou Co-Founder & Co- Chief Executive Officer
Shubham Goel Co-Founder & Co- Chief Executive Officer
Josette Leslie Chief Financial Officer
Paul Ross Chief Marketing Officer

Funding Information